Patrick O'Neill

Tips to become an influencer (in your community, not on social media)

Tips to become an influencer                                   (in your community, not on social media)

If you’re wanting to learn how to grow your following on Instagram or negotiate a brand deal for the latest collagen powder, this is probably not the article for you. However, if you’re looking to make a difference in your community and make your voice heard, keep reading!

At Global Research, we analyse submissions for council and government department engagements across New Zealand and Australia, reading and organising every single response into different themes to report them back to the organisation and community. This means that we’ve read tens of thousands of written comments over the past decade. Along the way, we’ve learned a few qualities that make some submissions more useful and easier to deal with than others.

Seeing: the importance of infographics

Seeing: the importance of infographics

In today’s world, we are so used to having information at our fingertips, accessible from anywhere at any time. You can have any question you want answered in a matter of seconds just by typing it into google. University assignments can be done without even setting foot in a library. Having so much information available to us instantaneously has opened so many opportunities, but it has also made it more difficult to scrutinise the information and find what we are truly after amid the tens of thousands of search results and the constant flow of new information. How can infographics help you reach your audience more effectively?