Market research

SailGP Lyttelton Harbour Patron Survey ~ Aspect

SailGP Lyttelton Harbour Patron Survey ~ Aspect

For the sunny weekend of 18-19 of March 2023, Christchurch hosted the inaugural ITM New Zealand SailGP as a leg of the international league. In Whakaraupō/Lyttleton Harbour, crowds gathered from across Aotearoa and overseas to watch hydrofoiling F50 catamarans from nine different countries race, approaching speeds of 100km/h.

Ongoing customer Survey ~ EA Networks (2019, 2021 & 2023)

Ongoing customer Survey ~ EA Networks (2019, 2021 & 2023)

Prior to 2019, EA Networks had been conducting customer and contracting services surveys every two years. Global Research was contracted by EA Networks to help with this research. Our aim was to combine these two research activities into one, and target three key areas of investigation:

  • Customer satisfaction, focusing on core services, communication, pricing & value, image, and reputation;

  • Contracting services, focusing on efficiency, outcome, and communication;

  • Brand awareness.

Customer Experience Surveys ~ Hanmer Springs Thermal Pools and Spa

Customer Experience Surveys ~ Hanmer Springs Thermal Pools and Spa

Hanmer Springs thermal pools has proven a popular destination for those seeking rest and recreation for over 150 years. The Hanmer Springs Thermal Pools and Spa marketing team aims to understand the attitudes and preferences of its visitors and regularly surveys pool guests as part of a dedicated strategy to provide a top-class customer experience.

Tracking guest satisfaction ~ Patterson Hospitality Group

Tracking guest satisfaction ~ Patterson Hospitality Group

The Patterson and Ward families have a long history of dedication to guest satisfaction, including for over 50 years at Christchurch’s Commodore Hotel. In the last seven years their hotel ownership has expanded to include the Hotel Montreal (Christchurch) and the Queenstown Park Boutique Hotel. Global Research has been privileged to partner with them for over 10 years to inform their guest satisfaction and other business decisions with ongoing and one-off pieces of research.

Perceptions Study ~ Christchurch and Canterbury Tourism

Perceptions Study ~ Christchurch and Canterbury Tourism

In 2017, against the backdrop of reduced tourist numbers to Christchurch following the 2010/2011 earthquakes, the region’s Regional Tourism Organisation (RTO) sought to assess the opinions of North Island residents on the city as a domestic tourism destination. They wanted to see what perceptions people have about Christchurch, their reasons for visiting/not visiting, and what might draw more visitors.

Consumer Home Performance Preferences – Perceptions From Industry Experts ~ BRANZ

Consumer Home Performance Preferences – Perceptions From Industry Experts ~ BRANZ

BRANZ (Building Research Association New Zealand) wanted to gain a deeper understanding of what was driving consumer decision making while buying or building a home, specifically with regards to building performance. The aim of the project was to examine how building performance of new and existing houses might be improved, and what barriers are operating to the improvement of building performance generally.  

Brand awareness analysis ~ Médecins Sans Frontières

Brand awareness analysis ~ Médecins Sans Frontières

Medicins Sans Frontieres (MSF), also known as Doctors Without Borders, is an international charity dedicated to humanitarian work in conflict zones and countries affected by endemic disease. Global Research was contracted to establish New Zealander’s awareness and knowledge of the Medecins Sans Frontiers brand, and to conduct a comparison following a nationwide advertising campaign to establish how brand recognition was affected.

Finding out what Lincoln University students want ~ Lincoln University Student Experience

Finding out what Lincoln University students want ~ Lincoln University Student Experience

Lincoln University sought to gain an in-depth understanding of current perceptions and future preferences for Lincoln University student experience. The research was important as the institution strives to ensure it provides a continually improved campus and experience for its students.   

Five partners collaborate for New Zealand’s land based future ~ Lincoln Hub Plan Preparation

Five partners collaborate for New Zealand’s land based future ~ Lincoln Hub Plan Preparation

In 2013 the five Lincoln Hub Partners embarked on an ambitious plan to bring their organisations closer together to deliver greater land based sector returns for New Zealand. New Zealand’s economic, social and environmental future is dependent on this improvement as this sector currently returns 30% of GDP and the New Zealand Government’s aim is to increase this to 40% by 2025. GDP growth will not be cost-free however, as the sector is based on the use of natural resources; the aim is to increase productivity and economic returns, while at the same time reducing environmental impacts.

The Lincoln Hub aims to deliver its collaboration physically, scientifically and operationally at Lincoln in Canterbury New Zealand.

Highly ranked Christchurch hotel knows its guests ~ Commodore Airport Hotel

Highly ranked Christchurch hotel knows its guests ~ Commodore Airport Hotel

The Commodore Airport Hotel is one of Christchurch’s finest. The recent opening of its new wing and ongoing popularity are testament to it continually aspiring to be the best and achieving that aspiration.

Hotel management saw the need to refresh how it was measuring guest satisfaction with its facilities and services. Its aim was to find out from those who matter most, their guests: what is being done well; what can be improved; and to pick up ideas for doing things better. It also wanted to learn as much as possible from the comments offered by guests through social media, such as TripAdvisor.

Outdoor recreation visitors have their say: National Visitor Survey 2003, 2004, 2005 ~ Department of Conservation

Outdoor recreation visitors have their say: National Visitor Survey 2003, 2004, 2005 ~ Department of Conservation

New Zealand’s Department of Conservation (DOC) wanted to measure visitor satisfaction with recreation track quality and perceptions of visitor crowding across a representative sample of its 2050 easily accessible through to remote tracks. It also wanted to find out general demographic information about its visitors. In 2004, 2005 and 2006 it engaged GR (then Leisure Matters) to design and manage this research. A representative range of around 500 DOC sites were surveyed over three years.