For the sunny weekend of 18-19 of March 2023, Christchurch hosted the inaugural ITM New Zealand SailGP as a leg of the international league. In Whakaraupō/Lyttleton Harbour, crowds gathered from across Aotearoa and overseas to watch hydrofoiling F50 catamarans from nine different countries race, approaching speeds of 100km/h.
South Melbourne Market was established in 1867 and is the oldest continuing market in Melbourne. Over time, the Market has undergone regular improvement and expansion to accommodate the growing needs of its traders and local community and ensure its compliance with changing regulations.
The City of Port Phillip conducted community engagement between 3 November and 3 December 2023 to gather feedback from the community and traders regarding proposed amendments to the South Melbourne Market, enabling the Market to further improve user experience and adapt to the changing needs of its stakeholders.
Prior to 2019, EA Networks had been conducting customer and contracting services surveys every two years. Global Research was contracted by EA Networks to help with this research. Our aim was to combine these two research activities into one, and target three key areas of investigation:
Customer satisfaction, focusing on core services, communication, pricing & value, image, and reputation;
Contracting services, focusing on efficiency, outcome, and communication;
Brand awareness.
Hanmer Springs thermal pools has proven a popular destination for those seeking rest and recreation for over 150 years. The Hanmer Springs Thermal Pools and Spa marketing team aims to understand the attitudes and preferences of its visitors and regularly surveys pool guests as part of a dedicated strategy to provide a top-class customer experience.
The Patterson and Ward families have a long history of dedication to guest satisfaction, including for over 50 years at Christchurch’s Commodore Hotel. In the last seven years their hotel ownership has expanded to include the Hotel Montreal (Christchurch) and the Queenstown Park Boutique Hotel. Global Research has been privileged to partner with them for over 10 years to inform their guest satisfaction and other business decisions with ongoing and one-off pieces of research.
In 2017, against the backdrop of reduced tourist numbers to Christchurch following the 2010/2011 earthquakes, the region’s Regional Tourism Organisation (RTO) sought to assess the opinions of North Island residents on the city as a domestic tourism destination. They wanted to see what perceptions people have about Christchurch, their reasons for visiting/not visiting, and what might draw more visitors.
BRANZ (Building Research Association New Zealand) wanted to gain a deeper understanding of what was driving consumer decision making while buying or building a home, specifically with regards to building performance. The aim of the project was to examine how building performance of new and existing houses might be improved, and what barriers are operating to the improvement of building performance generally.
Medicins Sans Frontieres (MSF), also known as Doctors Without Borders, is an international charity dedicated to humanitarian work in conflict zones and countries affected by endemic disease. Global Research was contracted to establish New Zealander’s awareness and knowledge of the Medecins Sans Frontiers brand, and to conduct a comparison following a nationwide advertising campaign to establish how brand recognition was affected.
In 2013 the five Lincoln Hub Partners embarked on an ambitious plan to bring their organisations closer together to deliver greater land based sector returns for New Zealand. New Zealand’s economic, social and environmental future is dependent on this improvement as this sector currently returns 30% of GDP and the New Zealand Government’s aim is to increase this to 40% by 2025. GDP growth will not be cost-free however, as the sector is based on the use of natural resources; the aim is to increase productivity and economic returns, while at the same time reducing environmental impacts.
The Lincoln Hub aims to deliver its collaboration physically, scientifically and operationally at Lincoln in Canterbury New Zealand.
The Commodore Airport Hotel is one of Christchurch’s finest. The recent opening of its new wing and ongoing popularity are testament to it continually aspiring to be the best and achieving that aspiration.
Hotel management saw the need to refresh how it was measuring guest satisfaction with its facilities and services. Its aim was to find out from those who matter most, their guests: what is being done well; what can be improved; and to pick up ideas for doing things better. It also wanted to learn as much as possible from the comments offered by guests through social media, such as TripAdvisor.
New Zealand’s Department of Conservation (DOC) wanted to measure visitor satisfaction with recreation track quality and perceptions of visitor crowding across a representative sample of its 2050 easily accessible through to remote tracks. It also wanted to find out general demographic information about its visitors. In 2004, 2005 and 2006 it engaged GR (then Leisure Matters) to design and manage this research. A representative range of around 500 DOC sites were surveyed over three years.
