In 2017, against the backdrop of reduced tourist numbers to Christchurch following the 2010/2011 earthquakes, the region’s Regional Tourism Organisation (RTO) sought to assess the opinions of North Island residents on the city as a domestic tourism destination. They wanted to see what perceptions people have about Christchurch, their reasons for visiting/not visiting, and what might draw more visitors.
Active Rangatahi ~ Sport Canterbury
Brand awareness analysis ~ Médecins Sans Frontières
Medicins Sans Frontieres (MSF), also known as Doctors Without Borders, is an international charity dedicated to humanitarian work in conflict zones and countries affected by endemic disease. Global Research was contracted to establish New Zealander’s awareness and knowledge of the Medecins Sans Frontiers brand, and to conduct a comparison following a nationwide advertising campaign to establish how brand recognition was affected.
Finding out what Lincoln University students want ~ Lincoln University Student Experience
Five partners collaborate for New Zealand’s land based future ~ Lincoln Hub Plan Preparation
In 2013 the five Lincoln Hub Partners embarked on an ambitious plan to bring their organisations closer together to deliver greater land based sector returns for New Zealand. New Zealand’s economic, social and environmental future is dependent on this improvement as this sector currently returns 30% of GDP and the New Zealand Government’s aim is to increase this to 40% by 2025. GDP growth will not be cost-free however, as the sector is based on the use of natural resources; the aim is to increase productivity and economic returns, while at the same time reducing environmental impacts.
The Lincoln Hub aims to deliver its collaboration physically, scientifically and operationally at Lincoln in Canterbury New Zealand.
SAY Now Programme Evaluation ~ Sport Canterbury
Sport Assisting Youth Now (SAY Now) is a collaborative education awareness approach to reducing alcohol-related harm through sports clubs. SAY Now provides a forum for bringing together sporting role models and key stakeholders (e.g. health professionals, NZ Police, local government, Accident Compensation Corporation) to raise awareness of alcohol-related harm with young people in sport settings.
Preparation of business case to New Zealand Government ~ Lincoln University
Lincoln University was significantly impacted by Canterbury’s 2010 - 2011 earthquakes, with damage to its two largest science buildings resulting in 40% of its academic floor space being deemed permanently unusable.
In order to secure financial assistance for replacement facilities from the New Zealand Government, the University was requested to prepare a New Zealand Treasury Better Business Case.